The second day starts with a lecture by Prof. Pflaum from Otto-Friedrich University Bamberg. With the topic Business Models he gives new impulses to the participants and animates once to think out of the box. Business models are an interlink between many topics and many familiar new technologies and methods also require new business models.
In a workshop, the participants of the Summer School learn how business models are designed. Hands-on on their own computer, they create their own models with the help of a “Business Model Generator” template and learn the respective methods.